Pay Attention To Analytics Data to Predict Future Outcomes June 14th, 2015 by LarryAlton One of the best ways to determine what will happen in the future is to look to the past. In today’s big data-driven world, we have the ability to access and use information on how customers are interacting with our websites and social media networks. But if we’re capturing this information without knowing how to…
How User Data Is Becoming the Ultimate Marketing Commodity February 9th, 2015 by LarryAlton Research and data have always been at the forefront of marketing campaigns, but the type and complexity of data available in the modern age is drastically reshaping marketer expectations, and setting the course for marketing developments in the future. Old methods of gathering data relied on qualitative analysis; marketers and creative types would use focus…
