The 2014 Internet User Classification (IUC), LSOA

Created 4 years ago, updated 4 years ago

This bespoke geodemographic classifi cation maps the geography of digital consumers within England by combining over seventy measures selected from survey and lifestyle data, alongside census and infrastructure performance statistics. This project forms an output of an ESRC funded PhD and research project, both undertaken at the University of Liverpool. This project aims to assist the pro ling of customer databases, targeted marketing applications, policy delivery and strategic planning, where Internet use and engagement characteristics of a target population are of high importance. The Internet User Classi cation (IUC) has a two-tier structure comprising four Super-groups and eleven Groups that are used to classify all Lower Layer Super Output areas in England.

Classication groups:

Supergroup 1: E-unengaged

Groups

1a: Too Old to Engage
1b: E-marginals: Not a Necessity
1c: E-marginals: Opt Out
2: E-professionals and Students

Supergroup 2a: Next Generation Users

Groups

2b: Totally Connected
2c: Students Online

Supergroup 3: Typical Trends

Groups

3a: Uncommitted and Casual Users
3b: Young and Mobile

Supergroup 4: E-rural and Fringe

Groups

4a: E-fringe
4b: Constrained by Infrastructure
4c: Low Density but High Connectivity

See this data mapped by the CDRC

Map

 

Data published by Consumer Data Research Centre (CDRC)

spreadsheet
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zip
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pdf
IUC_User_Guide  (4.51 MB)
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Report and descriptions by University of Liverpool.