Tag
Social networking
The 2014 Internet User Classification (IUC), LSOA
Greater London Authority (GLA)
Updated over 6 years ago
...customer databases, targeted marketing applications, policy delivery and strategic planning, where Internet use and engagement characteristics of a target population are of high importance. The Internet User Classi cation (IUC) has a two-tier structure comprising four Super-groups and eleven Groups that are used to classify all Lower Layer Super Output areas in England.Classication groups:Supergroup 1: E-unengagedGroups1a: Too Old to Engage1b: E-marginals: Not a Necessity1c: E-marginals: Opt Out2: E-professionals and StudentsSupergroup 2a: Next Generation UsersGroups2b: Totally Connected2c: Students OnlineSupergroup 3: Typical TrendsGroups3a: Uncommitted and Casual Users3b: Young and MobileSupergroup 4: E-rural and FringeGroups4a: E-fringe4b: Constrained by Infrastructure4c: Low Density but High ConnectivitySee...
